It’s rare that I would write a post based on two, back-to-back posts of another blogger. And, I’m not one to laud the big agencies or the guys at the top of the PR pile.
But, Richard Edelman has had two interesting (for me, at least) posts in the last week that I would recommend as reading for anyone interested in PR and social media and the impact of new technologies on the news business and the work of media relations specialists.
The Old Lions Roar is Edelman eavesdropping on the PRWeek panel in Chicago last week featuring the founders of public relations as we have known it in the past half century or so: Dan Edelman, Harold Burson, David Finn and Al Golin. Apart from their work ethic and longevity, what surprised me was their common background prior to PR in the military and in the news business.
Tectonic Plates Shifting is a summary of Edelman’s notetaking from the second annual New Media Academic Summit hosted by Edelman and PRWeek in Chicago. I found particularly interesting the comments that newspapers continue to segregate digital and print content (despite so many signs that vanguard newsrooms have already “gotten it” in the U.S. and Europe, particularly); as well as the recognition that the top-down model of communications is clearly being/has now been replaced by what is being called the “open dialogue” model.
You may or may not like Edelman’s 6 a.m. blog, but I found both of these pieces informative and a real contribution to the ongoing debate about what PR and the news media have been and are becoming in the era of Web 2.0.
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