links for 2008-05-15

• Five steps to encourage readers to blog on your website > OJR
  Will a new blogging tool will enable a vibrant community, or open yet another empty forum?
• The Cyclone & the News Cycle > The Buzz Bin
  Qui Diaz on PR pitching rules and regs … and the bigger burdens in our world.
• Globally, Newspapers Are Thinking Locally > E&P’s Mark Fitzgerald
  Latin American dailies are going hyper-local, but with a different style than their U.S. counterparts.
• GNTV: Dell’s Richard Binhammer
  Shel Israel interviews the man most associated with Dell social media and blogger relations.