Hat tip to Matthew Chamberlin of Clearcast Digital Media here in Miami for pointing me in his recent blog post to this incredbly creative video project by the UK band Get Out Clause.
Now, the fact that this video has been up on YouTube for months and I’m just discovering it now may speak more to how unplugged-in I am to the indie rock scent, but my takeaway from this is how virtually any organization of any size can use the power of social media to come up with great ideas that both make a powerful disruptive statement and allow them to market their message or product virally to potentially millions of viewers.
Backstory as told at the Torygraph is that this Manchester band thumbed their nose at the CCTV-laden modern British security state by locating and playing in front of 80 closed-circuit surveillance camera all around the city — and then demanding they be given the video footage free of charge under Britain’s freedom-of-information filings!
Filmed in Spring of 2007, since first airing in December it has been seen by a couple hundred thousand viewers on YouTube. Watch what happens with viewership now that the Telegraph story has just come out!
Low budget, viral marketing with a statement, which leverages the power of social media. A real “power of Web 2.0″ lesson by anyone’s definition …
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18 May, 2008 at 5:13 am
Thanks for the information on this, it’s very useful and the site is great.
We live in a very different society compared to 20 years ago. I remember we used to leave the front door open at night and not be too bothered if we left the car doors/windows open (if there was no rain of course!) but how things have changed hey. We have a small business in Shropshire and have just installed a CCTV security system from Interwatch Security. We’re not that technical but they came in and recommended a certain type of camera and since the IP cameras have been installed and physically noticed outside our offices in Shrewsbury and Telford the number of incidents has been reduced. I wish I was back in the 80’s where surveillance was not an issue.