links for 2008-04-30

• Publishers look to social networking for brand engagement
  Lauren Bell at DMNews on move to social networking sites in search of new revenue streams
• Charting interactivity at newspaper websites across Europe
  Editors Weblog on the OJB’s creation of a European News Interactivity Index.
• Even if Twitter is Just a Geek Haven, It’s Still Very Influential
  Steve Rubel on the ongoing discussion over Twitter’s reach.
• How non-profits are using social networking to raise money and awareness
  Chicago Tribune piece on charities tapping young Web users to promote their causes online
• Public Relations by Association(s) > The Buzz Bin
  Qui Diaz on DC PRSA meet on “PR 2.0: Riding the Social Media Wave”