links for 2008-03-26

• Out of Print. The death and life of the American Newspaper
  Eric Alterman in The New Yorker on the transition from “dead trees” to digital information.
• How Do You Measure ‘Conversation’? Adweek Asked The Top Experts > Reportwitters
  Hat tip to Angelique von Engelen for pointing to Brian Morrisey’s AdWeek article on social media metrics.
• Does Online Activity Predict Offline Behavior?
  KDPaine & Partners has been studying social media and visitor engagement with social media sites.
• “PR Firm 2.0: Lights. Camera. Action!”
  Chris at SocialTNT says ‘clear the set’ and get ready for video in next-gen public relations.
• Social Media Optimization: Submit it, But Don’t Forget It
  Brent Csutoras says after you submit your content is when the social media campaign really begins.