links for 2008-03-20

• Chicago Tribune latest newspaper with an iPhone site
  Tap once on a story headline to see a brief summary, even has a sports section.
• Getting Real > The Buzz Bin: New Media, PR and the Changing Conversation
  Larissa Fair asks “What’s the bottom line, what is the top benefit to engaging in social media?”
• UK newspapers need new strategy to boost online revenues – Ernst & Young
  Charging advertisers on a cost-per-click system would earn major dailies millions.
• Talk Is Cheap > Ike Pigott
  Those who turn up highest in Google searches may be better at marketing themselves than clients.