links for 2008-03-10

• YouTube most popular UK user-generated site: Telegraph.co.uk
  Followed by Wikipedia, Facebook, Blogger … all ahead of MySpace
• Startups That Fail to Invest in Trust Will All Die: Micropersuasion
  Choose PR people who know how to work with the media and the community to help build trust.
• Social Media Ethics: Not That Hard, Really
  Joel Postman points out that the risks are great for those pursuing deceptive strategies via social media.
• Pull PR – Combining SEO and Public Relations
  SEO tactics can be creatively used for PR outcomes and vice versa, says Lee Odden.
• “Battle Royale” about the Social Media Release: PR Squared
  Todd Defren with some frank Twittering around the raging debate on the future of SMNR.
• assignment social media press release: Kaye Sweetser
  What’s being taught on social media and public relations at one U.S. university.