links for 2007-09-07

• How Blogger Relations Differs from Traditional Media Relations
  Insight provided by ‘e.politics: online advocacy tools & tactics.’
• Why You Should Embrace the New Social Media News Release
  Nice summary from Search Engine Guide Editor Jennifer Laycock.
• News@Cisco -> Social Media Release: Cisco Connected Life Contest
  Cisco follows HP lead in use of Social Media Release.
• The Fundamentals of Search Engine Optimization (SEO) for Public Relations
  Reprint of first in Hollis Thomases’ series on demystifying the SEO process.