links for 2007-07-03

• The Inside Scoop on Blogger Relations
  Audio Link for Vocus-moderated webinar with Susan Getgood and David Meerman.
• “The Beltway Press Needs a Good PR Firm” by Ken Silverstein (Harper’s Magazine)
  Silverstein responds to negative reax to his defense of undercover journo tactics.
• San Jose Mercury News – 31 employees laid off from Mercury News staff
  The hammer falls! List of departing journos at East Bay blog: http://tinyurl.com/3xbdno.
• How ‘Citizen Stringers’ Can Help You Hyper-Localize
  Steve Outing on how newsrooms can expand coverage to the hyper-local level.